PBS Blog for Media Buyers & Marketers

Tap into great learnings! Our blog covers topics ranging from public media to best advertising and marketing practices, how-to guides, tips and tricks, and so much more.
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Discover how PBS stands out in the world of television advertising, offering a unique media environment that makes brand messages more effective and memorable for viewers.
Learn why the PBS Halo Effect is part of media buying strategies during the upfront season. Producing higher brand awareness and brand recall, advertisers benefit from PBS’ trusted content and uncongested ad pod environment.
Explore our strategies to connect with women consumers while protecting your brand’s reputation. Learn how to leverage brand safety advertising to enhance your marketing efforts and increase engagement with your female audience.
Looking to increase brand awareness? Here are some tips & tricks that ANTIQUES ROADSHOW used to launch their successful TikTok campaign.
Adhering to ethical marketing standards when selling kids’ products can help your company stand out from competitors. Learn from PBS how ethical marketing can improve your reputation and bottom line.
Learn how PBS’s ANTIQUES ROADSHOW found incredible marketing success by employing a unique TikTok strategy to increase their brand awareness and engagement.
Learn how PBS KIDS’ educational credibility and brand-safe content can enhance your brand loyalty and establish trust with parents and caregivers.

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