PBS Blog for Media Buyers & Marketers

Tap into great learnings! Our blog covers topics ranging from public media to best advertising and marketing practices, how-to guides, tips and tricks, and so much more.
Advertisers face challenges to reach increasingly fragmented audiences. Read why employing a cross platform media campaign is essential for success.
Understanding customer lifetime value (CLV) is crucial for long-term success, and PBS, through its trusted and generational content, offers a unique platform to cultivate lifelong audiences.
As the digital landscape evolves with the phase-out of third-party cookies, explore how brand lift studies offer a new, impactful way to gauge advertising effectiveness.
Looking to stand out in an advertising landscape that’s more cluttered than ever? Learn how limiting advertising clutter boosts brand recall, and what makes PBS a popular choice for media buyers during the advertising upfront season.
Discover risks of programmatic advertising with generative AI and how PBS offers a brand-safe alternative for national advertisers with a stronger ROI.
Explore the impact of unskippable ads and ad placement on viewer engagement and brand perception in the streaming landscape.
Make informed decisions for your brand’s media buys during the 2024-25 upfront season. Our expert tips can help you navigate the process, with a special focus on PBS KIDS programming.
Learn why DEI matters in building brand loyalty and business success, and how your brand can achieve its goals with PBS.
Looking to make the most out of upfront season? Discover the benefits of partnering with PBS and PBS KIDS for your media buys.


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