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Reach Your Target Audience on
PBS and PBS KIDS

Our ecosystem of linear, streaming, and digital content provides companies with a brand-safe environment that connects your message with our engaged viewers. Our trusted environment holds your next target audience.

PBS Connects Your Brand to Valuable Target Audiences

PBS’s linear viewers are...

more likely to have a doctorate degree
0 %

PBS’s mobile, digital & streaming video viewers are...

more likely to have a doctorate degree
0 %
Source

PBS’s linear viewers are...

more likely to have a HH net worth of $1MM+
0 %

PBS’s mobile, digital & streaming video viewers are...

more likely to have a HH net worth of $1MM+
0 %
Source

PBS’s linear viewers are...

more likely to be a member of a board
0 %

PBS’s mobile, digital & streaming video viewers are...

more likely to work in top management
0 %
Source

PBS KIDS Reaches Your Target Demo

Source

56%

of PBS KIDS linear viewers are adults 18+

#1

PBS KIDS is ranked #1 with key adult & women demos vs. the commercial cable competition

126%

PBS KIDS viewers are 126% more likely to be the principal shoppers of their households

pbs-logo
PBS KIDS logo features a blue circle with "PBS" written in large green letters at the top and "KIDS" in smaller white letters below.
© 2024 WGBH Educational Foundation

Sources

Nielsen NTI Live+7, 2/6/23–9/24/23, A18+ & P2-17
Nielsen NTI Live+7 average audience (000), 2/6/23–9/24/23, PBS KIDS = combined PBS KIDS programming, Cable Networks = M–F 6a–5p
MRI Simmons Fall 2023 Doublebase, A18+, viewed PBS KIDS in past 30 days; “Principal Shopper” employment status

Sources

MRI Simmons Fall 2023 Doublebase, A18+, watched PBS in past 30 days
MRI Simmons Fall 2023 Doublebase, A18+, PBS online viewers (via cell phone, smart TV, computer, or VOD)

Sources

Sorry. No source.