PBS Blog for Media Buyers & Marketers

Tap into great learnings! Our blog covers topics ranging from public media to best advertising and marketing practices, how-to guides, tips and tricks, and so much more.
Emphasis on social responsibility for corporations continues to take root as a trend. Read how companies are incorporating CRS initiatives into their business plan in 2024.
Media buyers, look to this guide to learn how to evaluate which public television lifestyle programs are best for your brand’s marketing goals.
Don’t let your brand get lost in the holiday advertising frenzy. Learn how PBS KIDS avoids the advertising clutter of commercial networks, while reaching a receptive audience of parents.
Discover the benefits of niche marketing to reach your target audience effectively – without the drawbacks of programmatic advertising – on PBS.
Learn how you can safeguard your brand reputation from the negative impacts of political ads while reaching your target audience effectively on PBS.
Boost company culture with a PBS sponsorship. Learn how PBS engages employees, expands knowledge, builds community, and elevates your brand.
Find out how PBS’s trusted content can boost your CSR efforts and build brand loyalty. By aligning with socially responsible programming, advertisers can enhance their marketing strategy and connect with a loyal audience.
Quality content attracts quality audiences. Learn how brand alignment with NOVA’s award-winning, respected content can win brands the trust – and business – of NOVA’s affluent, influential audience.
Insurance companies can target millennials & Gen Z with PBS KIDS. Learn how corporate sponsorship leads to long-term success for advertisers.


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