Since 2011, MASTERPIECE and Viking have partnered to create a unique cross-platform sponsorship that aligns Viking’s sophisticated brand with MASTERPIECE’s high-quality dramas. This successful partnership has helped position Viking as the go-to luxury cruise company for their river cruises and ocean experiences. Building awareness, and increasing bookings, Viking’s sponsorship of MASTERPIECE leverages our full suite of benefits, including linear and streaming video, digital, podcasts, and events.
Sponsor Spots
Raymond James
Raymond James sponsors MASTERPIECE to build brand awareness and favorability among affluent and educated audiences. Learn how your company can leverage the “PBS Halo Effect” that comes with being a sponsor of MASTERPIECE.
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Raymond James
Raymond James sponsors MASTERPIECE to build brand awareness and favorability among affluent and educated audiences. Learn how your company can leverage the “PBS Halo Effect” that comes with being a sponsor of MASTERPIECE.
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Liberty Mutual
Liberty Mutual’s corporate sponsorship of the PBS documentary series AMERICAN EXPERIENCE puts Liberty Mutual in front of millions of loyal viewers and helps to reinforce Liberty Mutual’s identity as distinctly American. Watch Liberty Mutual’s spot to see how this category leader uniquely customized their message for the PBS audience
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Ancestry
Ancestry’s synergistic brand and content alignment with ANTIQUES ROADSHOW provides the perfect platform to connect with millions of potential new customers across multiple platforms (digital, linear, streaming, podcasts). Our PBS programs align with a wide range of business verticals. Watch this Ancestry spot and visit our Programs page to see which series aligns best with your brand.
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Viking
Viking’s successful multi-year partnership with MASTERPIECE has helped to increase bookings and position Viking as a leader in the luxury cruise category. MASTERPIECE’s audience is affluent, active, engaged, and loyal. Learn how a corporate sponsorship of PBS can help your business gain a leadership position in your industry.
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Target
Support of content that is inclusive and representative of all families is a shared goal between Target, PBS’s audience, and PBS KIDS. Partnering with PBS KIDS provides Target with a trusted platform to show parents they are committed to supporting DEI. Watch this Target spot to see how easy it is for our corporate sponsors to support PBS KIDS while building brand awareness with parents and tomorrow’s shoppers.
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IKEA
IKEA’s sponsorship of PBS KIDS provides a targeted platform for IKEA to emphasize to parents the importance of home safety. Brands use PBS KIDS to achieve their marketing goals. Watch this spot and contact us to discuss your ideas.
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McCormick
McCormick and PBS KIDS share a mutual goal of supporting diverse, inclusive content that acknowledges and embraces all types of families. Watch McCormick’s spot and see how PBS KIDS provides this leading brand a trusted platform to successfully communicate their brand message and connect with diverse families.
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Project Lead The Way
By partnering with PBS KIDS’ STEM-focused series, Project Lead The Way gained a trusted, educational media platform to convey their message of helping teachers make kids STEM successful! Watch this spot and reach out to us to discuss how your company can effectively communicate its mission on PBS KIDS.
All Our Sponsors
- 23andMe
- ABCmouse.com
- Ace Hardware
- All-Clad LTD
- Alzheimer’s Association
- American Cruise Lines
- Analog Devices
- Ancestry
- Annie’s Publishing
- Audible
- Bank of America
- Beaches
- Boeing
- Boxed
- BP
- Brigham and Women’s Hospital
- Bright Horizons
- Brilliant
- Build-A-Bear
- Cancer Treatment Centers of America
- Charles Schwab
- Chubb
- Collette Tours
- Consumer Cellular
- Curious World
- CVS
- Dannon
- Delta Airlines
- Destin-Fort Walton Beach, FL
- Disneynature
- Dow
- Draper
- eBay
- eHarmony
- Enfagrow
- ExxonMobil Corporation
- Fage Yogurt
- Farmers Insurance
- Fidelity
- Focus Features
- Fox Searchlight
- Franklin Templeton
- General Mills
- Gymboree
- Homer
- Houghton Mifflin Harcourt
- IKEA
- Kellogg’s
- Kiddie Academy
- Kumon
- L’il Critters
- Liberty Mutual
- McCormick
- Merck
- Merrill Lynch
- Microsoft
- Mint Mobile
- Northwestern Mutual Life
- Ocean Spray Cranberries
- Osmo
- Pacific Life
- Pfizer
- POM Wonderful
- Project Lead The Way
- Ralph Lauren
- Raymond James
- Rocky Mountaineer
- Scotts
- Sherwin Williams
- Siemens
- State Farm Insurance
- Stride Rite
- Subaru
- SunMaid Raisins
- Target
- The T. Rowe Price College Savings Plan
- Time4Learning
- Toyota
- Viking Cruises
- World Financial Group