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Success Stories

Viking cruise boat on a river at night

Since 2011, MASTERPIECE and Viking have partnered to create a unique cross-platform sponsorship that aligns Viking’s sophisticated brand with MASTERPIECE’s high-quality dramas. This successful partnership has helped position Viking as the go-to luxury cruise company for their river cruises and ocean experiences. Building awareness, and increasing bookings, Viking’s sponsorship of MASTERPIECE leverages our full suite of benefits, including linear and streaming video, digital, podcasts, and events.


Target has been a valued sponsor of PBS KIDS since 2020. Target believes in the power of play for kids, and by sponsoring PBS KIDS’ trusted, entertaining and educational programming, Target has been able to reach families across the country and help them learn and thrive. This partnership also allows Target to support diverse and inclusive content on PBS KIDS – an environment that authentically represents all families – helping Target make a positive impact on communities everywhere.

Raymond James

Financial services company Raymond James recognized that a partnership with PBS’s leading drama series MASTERPIECE would be the perfect alignment of two trusted and sophisticated brands that seek to reach affluent and engaged audiences. And what a success it has been! Raymond James has been a corporate sponsor of MASTERPIECE since 2018, and in their first 2 years alone saw their brand awareness and purchase consideration double among the MASTERPIECE audience! Access our engaged audience and convert them to new customers for your brand.

All Our Sponsors

  • 23andMe
  • Ace Hardware
  • All-Clad LTD
  • Alzheimer’s Association
  • American Cruise Lines
  • Analog Devices
  • Ancestry
  • Annie’s Publishing
  • Audible
  • Bank of America
  • Beaches
  • Boeing
  • Boxed
  • BP
  • Brigham and Women’s Hospital
  • Bright Horizons
  • Brilliant
  • Build-A-Bear
  • Cancer Treatment Centers of America
  • Charles Schwab
  • Chubb
  • Collette Tours
  • Consumer Cellular
  • Curious World
  • CVS
  • Dannon
  • Delta Airlines
  • Destin-Fort Walton Beach, FL
  • Disneynature
  • Dow
  • Draper
  • eBay
  • eHarmony
  • Enfagrow
  • ExxonMobil Corporation
  • Fage Yogurt
  • Farmers Insurance
  • Fidelity
  • Focus Features
  • Fox Searchlight
  • Franklin Templeton
  • General Mills
  • Google
  • Gymboree
  • Homer
  • Houghton Mifflin Harcourt
  • IKEA
  • Kellogg’s
  • Kiddie Academy
  • Kumon
  • L’il Critters
  • Liberty Mutual
  • McCormick
  • Merck
  • Merrill Lynch
  • Microsoft
  • Mint Mobile
  • Northwestern Mutual Life
  • Ocean Spray Cranberries
  • Osmo
  • Pacific Life
  • Pfizer
  • POM Wonderful
  • Project Lead The Way
  • Ralph Lauren
  • Raymond James
  • Rocky Mountaineer
  • Scotts
  • Sherwin Williams
  • Siemens
  • State Farm Insurance
  • Stride Rite
  • Subaru
  • SunMaid Raisins
  • Target
  • The T. Rowe Price College Savings Plan
  • Time4Learning
  • Toyota
  • Viking Cruises
  • World Financial Group

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