Creative Clearance and The PBS Advantage

All corporate sponsors (advertisers) on PBS have to go through a creative clearance process to ensure their creative meets FCC and PBS guidelines. Research shows that viewers prefer these spots.

PBS’s Brand Voice Appeals to Audiences

Unlike commercial broadcast networks and platforms, all public media stations must present their sponsor spots in a value-neutral manner. In doing so, advertisers align with PBS’s brand voice while fully maintaining their brand identity and marketing goals. This has become The PBS Advantage. 

Viewers prefer the
advertisements they see on PBS


of PBS viewers say PBS sponsor messages are different and better than ads on other networks

Viewers are more likely to
engage with sponsor spots on PBS


of PBS viewers say they are more likely to pay attention to sponsor messages on PBS than advertisements on other programs, networks, or streaming services


Kantar | SGPTV, US Video Audience Insights 2023


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