PBS Blog for Media Buyers & Marketers

Media buyers know the options available for promoting brands on commercial networks are changing and are challenged by brand saturation, making it difficult for consumers to recall brands, or even to care about them. In a landscape of cable and network commercial sameness, PBS offers a unique media environment that sets it apart from other television advertising options.

Marketers and media buyers find effective brand lift and recall on PBS.  It’s the power of the PBS Halo Effect.

Advertising to women is a unique challenge, but building trust with this target audience can be crucial for success. The growing use of programmatic advertising increases a brand’s risk of where its message will run.

While TikTok may have once been viewed as a teen platform for lip syncing and dancing videos, its exponential growth over the past few years have made it the go-to place for brands to reach new and younger audiences.

With a flood of kids products and brands in the market, your company may be wondering how to stand out from the crowd. Taking special care to market kids products in an ethical manner can set your company apart from other brands by earning the trust of parents and caregivers.

There are an incredible number of diverse communities on TikTok and this social media platform has proven that there’s an audience for brands seeking to expand their reach. PBS’s most-watched ongoing primetime series ANTIQUES ROADSHOW has found great success on the platform, generating over 94 million views since its December 2021 launch. How? By creating targeted content for the TikTok audience.

With kids consuming content on an ever-increasing number of platforms, (linear television, digital streaming platforms, and connected television–CTV), it can be difficult for parents to navigate and control this crowded media landscape. So, how can parents be sure the content their kids are consuming is safe, educational, and high-quality?