PBS Blog for Media
Buyers & Marketers 
Tap into great learnings! Our blog covers topics ranging from public media to best marketing practices, how-to guides, tips and tricks, and so much more.
Latest
Make informed decisions for your brand’s media buys during the 2025-26 upfront season. Our expert tips can help you navigate the process, with a special focus on PBS KIDS programming.
Emphasis on social responsibility for corporations continues to take root as a trend. Read how companies are incorporating CRS initiatives into their business plan in 2025.
Looking to make the most out of upfront season? Discover the benefits of partnering with PBS and PBS KIDS for your media buys.
Media buyers, look to this guide to learn how to evaluate which public television lifestyle programs are best for your brand’s marketing goals.
Don’t let your brand get lost in the holiday marketing frenzy. Learn how PBS KIDS avoids the clutter of commercial networks, while reaching a receptive audience of parents.
Discover the benefits of niche marketing to reach your target audience effectively – without the drawbacks of programmatic advertising – on PBS.
Learn how you can safeguard your brand reputation from the negative impacts of political messages, while reaching your target audience effectively on PBS.
Boost company culture with a PBS sponsorship. Learn how PBS engages employees, expands knowledge, builds community, and elevates your brand.
Find out how PBS’s trusted content can boost your CSR efforts and build brand loyalty. By aligning with socially responsible programming, marketers can connect with a loyal audience.
