PBS Blog for Media Buyers & Marketers

Tap into great learnings! Our blog covers topics ranging from public media to best marketing practices, how-to guides, tips and tricks, and so much more.

Latest
Insurance companies can target millennials & Gen Z with PBS KIDS. Learn how corporate sponsorship leads to long-term success for brands.
Discover how PBS stands out against the world of commercial advertising, offering a unique media environment that makes brand messages more effective and memorable for viewers.
Learn why the PBS Halo Effect is part of media buying strategies during the upfront season. Producing higher brand awareness and brand recall, brands benefit from PBS’ trusted content and uncluttered environment.
Explore our strategies to connect with women consumers while protecting your brand’s reputation. Learn how to leverage brand-safe advertising to enhance your marketing efforts and increase engagement with your female audience.
Looking to increase brand awareness? Here are some tips & tricks that ANTIQUES ROADSHOW used to launch their successful TikTok campaign.
Adhering to ethical marketing standards when selling kids’ products can help your company stand out from competitors. Learn from PBS how ethical marketing can improve your reputation and bottom line.
Learn how PBS KIDS’ educational credibility and brand-safe content can enhance your brand loyalty and establish trust with parents and caregivers.

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