PBS Blog for Media
Buyers & Marketers 
Tap into great learnings! Our blog covers topics ranging from public media to best marketing practices, how-to guides, tips and tricks, and so much more.
Latest
Discover the difference between PBS's sponsorship messages and traditional advertising, and how PBS's approach benefits viewers and brands alike.
Learn to transform fleeting views into meaningful consumer engagement, driving tangible business results that surpass traditional metrics.
Explore top strategies to tackle audience fragmentation & achieve higher ROI in a multiplatform media landscape.
As the streaming landscape becomes more competitive and unpredictable, explore the unique benefits PBS offers to marketers seeking stability and a loyal viewing audience.
Discover how long-term brand marketing strategies outperform short-term sales tactics to foster lasting customer loyalty and connection.
Discover why PBS KIDS is a top choice for brands looking to reach women aged 18-49, offering brand-safe content to an audience with high purchasing power.
Understanding customer lifetime value (CLV) is crucial for long-term success, and PBS, through its trusted and generational content, offers a unique platform to cultivate lifelong audiences.
As the digital landscape evolves to prioritize attention metrics, explore how brand lift studies offer a new, impactful way to gauge marketing effectiveness.
Looking to stand out in a marketing landscape that’s more cluttered than ever? Learn how limiting brand clutter boosts brand recall, and what makes PBS a popular choice for media buyers during the upfront season.
