PBS Blog for Media Buyers & Marketers

Advertisers face challenges to reach increasingly fragmented audiences. Read why employing a cross platform media campaign is essential for success.

Discover how PBS drives audience retention, cultivates brand loyalty across generations, and improves CLV for brands through trusted content on PBS KIDS.

Today, advertisers are confronted with a significant challenge – the forthcoming phase-out of third-party cookies. These data pieces have long been pivotal for measuring advertising success, tracking user behavior, and optimizing campaigns. However, as privacy concerns escalate and browser restrictions tighten, advertisers must seek alternative methods to assess campaign effectiveness. Brand lift studies have emerged as a viable solution, offering new ways to measure success in the absence of cookies.

With an advertising landscape that is more cluttered than ever, finding the right place to spend your advertising dollars is a challenge for media buyers and brands. As we approach the annual advertising upfronts, companies need to employ fresh media buying strategies to ensure their brand’s message reaches their target audience without being drowned out by competitors.

As the production of AI-generated articles and videos online continue to increase, advertisers may end up inadvertently placing their ads next to low-quality or inaccurate content. In this blog, we will explore the risks associated with programmatic advertising due to the rise of generative AI – and how PBS solves this for national advertisers by offering a brand-safe alternative with a stronger ROI (return on investment).

As the streaming landscape evolves, the impact of unskippable ads and alternative pricing models in ad-supported streaming has raised questions about viewer engagement and satisfaction. Brands need to consider factors like ad placement within a program and viewer options to skip ads when making their ad buying decisions in order to avoid negative viewer perceptions and increase brand recall. Read on to discover the best advertising environments for maximizing brand exposure, recall, and maintaining a positive reputation.

Are you currently in the process of selecting media partners for the 2024–2025 season? Consider the following questions as you plan your media buys and learn how PBS KIDS can help your brand reach its goals.

Diversity, equity, and inclusion (DEI) have become more than just trending buzzwords in the business world. They are now key factors driving the success and sustainability of organizations across industries. Companies that support social causes and genuinely invest in DEI efforts stand out to a consumer base that increasingly looks toward brands whose values align with their own. This can result in attracting new customers to your brand and improving brand loyalty among existing ones. 

It’s that time of year, when marketers are making big decisions about media investments for the 2024–25 upfront season. Here’s a friendly reminder: PBS and PBS KIDS have a limited number of corporate sponsorships available on our most popular, nationally distributed series.