We were told to go fund yourself—and the community is stepping up.
On October 1, 2025, federal funding for public media officially ended. The message from Congress was blunt: Go fund yourself.
GBH, one of PBS’s largest member stations, responded with bold clarity—launching a $225 million campaign to invest in the future of public media. And the response from the public? Immediate, passionate, and deeply committed.
Now, we’re inviting corporate sponsors to join this movement.
The Audience Is Showing Up—And They’re Looking at You
Our viewers didn’t walk away when federal support disappeared. They leaned in. They donated. They shared. They rallied. And they’re not just supporting PBS—they’re supporting the brands that support PBS.
This is a moment of shared investment. When your company sponsors PBS programming, you’re not just gaining exposure—you’re becoming part of a campaign that our audience is already contributing to. And our audience is paying attention.
Because when viewers see your brand helping fund the content they love, they don’t just notice, they take action.
Sponsorship That Builds Trust and Loyalty
PBS viewers are:
- Highly engaged and emotionally invested in our mission
- Values-driven, supporting brands that align with purpose-driven initiatives
- Multi-generational, from lifelong fans to a new wave of digital-first supporters
- Community-minded, eager to support companies that give back
By sponsoring PBS, your brand connects directly with this valuable audience that is more likely to support and purchase from PBS corporate sponsors.
What Your Brand is Supporting
Your sponsorship helps fund:
- Independent journalism through FRONTLINE, NOVA, and American Experience
- Educational programming, for children and families, including Wild Kratts and Lyla in the Loop.
- Digital innovation that expands access and engagement across platforms
And you’re doing it alongside a community that’s already stepping up and respects the corporate sponsors that are aligned with their mission.
Why Now?
PBS is at a pivotal moment of reinventing public media for a new era. And sponsors have a unique opportunity to be part of that transformation.
- Your brand will be seen in a trusted, uncluttered environment
- Your values will resonate with a passionate, loyal audience
- Your impact will be real, helping sustain programming that educates and inspires
Let’s Fund the Future—Together
We’re still here. We’re still strong. And we’re building something new with the help of our viewers, our community, and our sponsors.
If your brand believes in the power of public media, now is the time to act. Contact us to become part of a campaign that’s redefining what it means to support media that matters.
