It’s that time of year, when marketers are making big decisions about media investments for the 2024–25 upfront season. Here’s a friendly reminder: PBS and PBS KIDS have a limited number of corporate sponsorships available on our most popular, nationally distributed series.
Why advertise on PBS and PBS KIDS? Because it works.
Consistently, large national brands see a lift in brand favorability and an increase in purchase consideration when they sponsor PBS. Research shows that 58% of viewers prefer to buy a product from a PBS sponsor compared to 40% of viewers who prefer to buy from a company that advertises on commercial TV networks.*
Only PBS offers sponsors:
- Uncluttered, category-exclusive sponsor environment
- Educated, influential and engaged audience
- Alignment with quality, trusted content
Let’s discuss!
Contact us to learn how you can add a PBS series to your media mix.
*KANTAR | SGPTV US Video Audience Insights 2023
