- Does your brand want to reach a diverse audience?
- PBS KIDS generates more Black, Asian, Hispanic & Native American W18–49 w/ kids<12 impressions than any other commercial kids network.*
- Is your brand concerned about competitive clutter?
- PBS KIDS video content is limited to just three sponsors per linear series, and one sponsor pre-roll spot per streaming video. Sponsorship is category-exclusive.
- Does your brand want to maximize reach?
- PBS KIDS has all of the top 10 kids programs against A25-54.**
- Is your brand looking to increase sales?
- Parents are 30% more likely to buy a product for their child if they hear about it from a sponsor on PBS KIDS (vs. buying a product they hear about on a commercial network)***
- Does your brand have an educational mission?
- All PBS KIDS programs are aligned with a mission, including STEM, Social/Emotional Learning, Literacy, Arts, Culture and Social Studies.
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Source: *Nielsen NTI Live+7, 2/6/23–9/24/23, Cable Networks = M–F 6a–5p, PBS Kids = Combined Programs; only includes top 5 cable networks (based on average impression performance for the specified demographic) **Nielsen NTI Live+7, 3/23–2/24, A25–54, ranker ran against all children’s programming with 30 or more telecasts ***Kantar | SGPTV, US Video Audience Insights 2023 (among adult viewers of PBS KIDS)