It’s that time of year, when marketers are making big decisions about media investments for the 2024–25 upfront season. Here’s a friendly reminder: PBS and PBS KIDS have a limited number of corporate sponsorships available on our most popular, nationally distributed series.
It’s that time of year, when marketers are making big decisions about media investments for the 2024–25 upfront season. Here’s a friendly reminder: PBS and PBS KIDS have a limited number of corporate sponsorships available on our most popular, nationally distributed series.
Why advertise on PBS and PBS KIDS? Because it works.
Consistently, large national brands see a lift in brand favorability and an increase in purchase consideration when they sponsor PBS. Research shows that 58% of viewers prefer to buy a product from a PBS sponsor compared to 40% of viewers who prefer to buy from a company that advertises on commercial TV networks.*
Only PBS offers sponsors:
- Uncluttered, category-exclusive sponsor environment
- Educated, influential and engaged audience
- Alignment with quality, trusted content
Let’s discuss!
Contact us to learn how you can add a PBS series to your media mix.
*KANTAR | SGPTV US Video Audience Insights 2023
