Today there’s more content available in more places than ever before. As audiences become more fragmented, and their journeys extend across a wider number of platforms, it is imperative that brands keep up their visibility and presence in this constantly shifting media landscape. By creating a cross platform campaign, marketers can ensure that their message reaches different demographics of consumers where they are most active and engaged. In addition, by presenting a consistent message across multiple channels, brands can create a more cohesive and recognizable image, building trust and credibility with consumers
PBS makes it easy for companies to reach multiple demographics across multiple platforms, providing a one-stop shop for corporate sponsors to amplify their brand on linear, streaming, digital & more. Building your plan for 2025? We can help. Start here.
Reach your target audience, wherever they choose to consume content.
Linear (TV For All and the Unconnected)
PBS reaches a large, diverse audience on linear television. Airing on 356 stations in 50 states across the U.S.1, PBS content is available to just about everyone — 97% of households!2 Due to PBS’s immense reach, sponsors of PBS are seen by new audiences that they otherwise wouldn’t on commercial networks. For example, PBS KIDS reaches 82% of non-internet homes 3 and ranks #4 in reaching moms of young children in low-income households.4 A corporate sponsorship of PBS linear television helps ensure brands are seen by everyone.
Streaming (Entertainment Everywhere, Anytime)
PBS meets audiences where they’re at, and today viewers like to choose when and where they consume media content. PBS offers streaming content on PBS.org, the PBS Video app, and the PBS app on OTT & Connected TV. While linear television covers mature audiences and the non-internet connected, streaming video reaches a younger demographic. Sixty-six percent of PBS’s streaming audience are ages 18-54.5 Together, PBS’s linear and streaming platforms complement one another, providing sponsors coverage across all demographics. With so much demand for PBS streaming content (there are cumulatively 348M monthly video streams on PBS browsers and in-app6) and with corporate messages on PBS limited to one spot per stream — corporate sponsors not only reach a large audience, but stand out!
Digital (Bridging PBS Favorites with Direct Audience Engagement)
Companies are spending increasingly larger shares of their media budget on digital ads, as consumers spend more time engaging with content on online platforms. PBS has a vast library of content on their series website, with full-length programs, articles, news, original short-form video, games, and more. Digital visibility provides brands with frequency and reach — our PBS KIDS digital platforms deliver 15.4M monthly users!7 Plus, engagement with PBS sponsor digital messages is high, and sponsor clutter is low, resulting in high click-through rates on display banners.
Podcasts (your favorite PBS and PBS KIDS Shows on-the-go)
The podcast space continues to rapidly grow with more weekly and monthly listeners each year. The PBS podcast listener is especially engaged, with 79% of listeners saying they are “likely to listen (not skip) a sponsorship message while listening to a PBS podcast.”8 Targeting a niche, enthusiastic group of listeners provides an opportunity for high engagement and increased likelihood for brand loyalty from listeners.
PBS has taken innovative steps to adapt to the ever-changing ways viewers consume content, making it easier for corporate sponsors to reach and engage their target audience. With a PBS sponsorship, companies get national visibility across a number of different platforms, allowing businesses to find the best fit to meet their goals. Be where your customers live with PBS.
Contact Us to get started with a multiplatform PBS national corporate sponsorship.
1TRAC Media Services, Main Channel Summary 2023
2Nielsen NSI, PBS Main Channels Carriage 2023
3Nielsen NTI Live+7, Reach & Frequency, 2/6/23–9/24/23, “All PBS Stations”, M–Su 6a–6a, 75% Uni, 1+ min qualifier, low income = <$30,000, Rural = County Size D
4Nielsen NTI Live+7, Reach & Frequency, 2/6/23–9/24/23, “All PBS Stations”, M–Su 6a–6a, 75% Uni, 1+ min qualifier, low income = <$30,000, Moms = W18–49 w/ K<6 – Ranked against cable stations only
5Google Analytics, Users (streaming users), Feb 2021–Jan 2022
6Google Analytics, Jan-Dec 2023
7Google Analytics 10/21–9/22. Users across desktop site, mobile site, mobile app, etc.
8KANTAR Media/SGPTV Viewer Attitudes & Behaviors Study, April 27–May 16, 2020.
