There are an incredible number of unique communities on TikTok and this social media platform has proven that there’s always an audience for brands seeking to expand their reach. PBS’s most-watched ongoing primetime series ANTIQUES ROADSHOW has found great success on the platform, generating over 11.2M likes and over 970k followers since its December 2021 launch. How? By creating targeted content for the TikTok audience.
Post views on the @roadshowpbs TikTok channel range from tens of thousands to millions depending on the post. With high views comes high engagement in likes and comments, providing new and existing fans a way to engage with each other and the series directly. The ANTIQUES ROADSHOW team is also using TikTok to announce new tour dates and ticketing. Ultimately, the winners are our fans, the series, and PBS corporate sponsors who are brand building with an ANTIQUES ROADSHOW sponsorship.
So, what’s the secret behind ANTIQUES ROADSHOW’s success on TikTok? The show’s iconic status in pop culture has likely contributed to its growing popularity on the platform. While channel data provides concrete information on views, likes, engagement time, and followers, we can attribute the show’s TikTok triumph to two key factors:
- ANTIQUES ROADSHOW on TikTok is entertaining audiences in a fresh and exciting manner, leading to increased viewer retention and a growing follower base
- The thrill of finding hidden treasures in attics, basements, garages, and hand-me-downs, is a transgenerational phenomenon that resonates with people of all ages
Learn how your company can build brand awareness and energize a new audience with a corporate sponsorship of ANTIQUES ROADSHOW. Linear, streaming, digital, social – this primetime ratings leader is placing its sponsors in a position for growth. Check out the ANTIQUES ROADSHOW TikTok account here, and learn how you can become a corporate sponsor of this iconic, innovative brand to further increase your brand’s reach.
Want to learn the ANTIQUES ROADSHOW how-to formula for success on TikTok? Read it here.
