PBS Blog for Media
Buyers & Marketers 
Tap into great learnings! Our blog covers topics ranging from public media to best marketing practices, how-to guides, tips and tricks, and so much more.
Latest
As the streaming landscape becomes more competitive and unpredictable, explore the unique benefits PBS offers to marketers seeking stability and a loyal viewing audience.
Discover how long-term brand marketing strategies outperform short-term sales tactics to foster lasting customer loyalty and connection.
Discover why PBS KIDS is a top choice for brands looking to reach women aged 18-49, offering brand-safe content to an audience with high purchasing power.
Marketers face challenges to reach increasingly fragmented audiences. Read why employing a cross platform media campaign is essential for success.
Understanding customer lifetime value (CLV) is crucial for long-term success, and PBS, through its trusted and generational content, offers a unique platform to cultivate lifelong audiences.
As the digital landscape evolves to prioritize attention metrics, explore how brand lift studies offer a new, impactful way to gauge marketing effectiveness.
Looking to stand out in a marketing landscape that’s more cluttered than ever? Learn how limiting brand clutter boosts brand recall, and what makes PBS a popular choice for media buyers during the upfront season.
Discover risks of programmatic advertising with generative AI and how PBS offers a brand-safe alternative for brands with a stronger ROI.
Explore the impact of unskippable ads and spot placement on viewer engagement and brand perception in the streaming landscape.
