PBS Blog for Media
Buyers & Marketers 
Tap into great learnings! Our blog covers topics ranging from public media to best advertising and marketing practices, how-to guides, tips and tricks, and so much more.
Latest
Explore the impact of unskippable ads and ad placement on viewer engagement and brand perception in the streaming landscape.
Make informed decisions for your brand’s media buys during the 2024-25 upfront season. Our expert tips can help you navigate the process, with a special focus on PBS KIDS programming.
Learn why DEI matters in building brand loyalty and business success, and how your brand can achieve its goals with PBS.
Looking to make the most out of upfront season? Discover the benefits of partnering with PBS and PBS KIDS for your media buys.
Emphasis on social responsibility for corporations continues to take root as a trend. Read how companies are incorporating CRS initiatives into their business plan in 2024.
Media buyers, look to this guide to learn how to evaluate which public television lifestyle programs are best for your brand’s marketing goals.
Don’t let your brand get lost in the holiday advertising frenzy. Learn how PBS KIDS avoids the advertising clutter of commercial networks, while reaching a receptive audience of parents.
Discover the benefits of niche marketing to reach your target audience effectively – without the drawbacks of programmatic advertising – on PBS.
Learn how you can safeguard your brand reputation from the negative impacts of political ads while reaching your target audience effectively on PBS.
