The PBS Difference: Elevate Your Brand Strategy

On PBS, our corporate sponsors are seen, heard, and remembered in a brand-safe, uncluttered environment that audiences trust.

Build Brand Loyalty and Trust with PBS

At PBS, trust is at the heart of everything we do, which is why our audiences have consistently turned to us for high-quality, educational content for decades. Our audiences trust us, and that trust extends to our national corporate sponsors, too. This positive association with PBS results in a higher purchase preference from PBS corporate sponsors.

58% of PBS viewers prefer to buy from a PBS sponsor

PBS

58%

Streaming VOD

42%

Commercial TV Nets

40%

Viewers have voted PBS the #1 most trusted organization for the 20th year in a row

70%

of PBS viewers say they feel more positive about companies that sponsor PBS

71%

of PBS viewers say they respect the companies that sponsor PBS due to their association with PBS

Avoid Advertising Clutter on PBS

On our platforms, your brand escapes the advertising clutter experienced on other networks. Our category-exclusive, non-commercial environment, with limited sponsor spots, creates a comfortable haven for viewers and allows your message to stand out, shine, and resonate with our engaged audience.

82%

of PBS viewers say they appreciate the clutter-free, non-commercial environment of PBS programming.

PBS Programs

1 Hour | 4 Sponsors

Commercial Networks

1 Hour | 35+ Spots

Improve Your Brand Recall on PBS

PBS’s unique, uncluttered ad environment ensures your brand stands out and leaves a lasting impression in the minds of viewers. And leaving a lasting impression boosts the chances of brand recall, which boosts the chances of your company gaining new, loyal customers.

PBS Programs

52%

of PBS viewers say “I tend to remember the companies that sponsor/advertise on PBS”

PBS KIDS Programs

80%

of parents who watch PBS KIDS say they appreciate the limited number of sponsor message breaks on PBS KIDS

Ensure Brand Safety with PBS’s Trusted Content

Unlike programmatic advertising where your brand’s ads may be served alongside inappropriate content, the PBS environment protects your brand reputation and credibility by ensuring your brand message will always run alongside high-quality, respected content.

82%

of PBS viewers say they appreciate the clutter-free, non-commercial environment of PBS programming.

Ensure Brand Safety with PBS’s Trusted Content

87%

of PBS viewers say that PBS is credible

84%

of PBS viewers say that PBS provides information/content they trust

Where Advertising Meets Corporate Social Responsibility

Sponsoring PBS content is a direct step toward meeting your company’s CSR goals and DEI efforts, because our content makes a positive impact across all communities. Our programs not only feature diverse characters and stories, PBS actively supports diversity in front of and behind the camera.

Aligning with PBS programming signals to your employee resource groups (ERG) your organization’s desire to protect and steward company culture and reputation through:

Enhanced employee engagement

Employee knowledge expansion

Company community building

Positive brand association