At PBS, trust is at the heart of everything we do, which is why our audiences have consistently turned to us for high-quality, educational content for decades. Our audiences trust us, and that trust extends to our national corporate sponsors, too. This positive association with PBS results in a higher purchase preference from PBS corporate sponsors.
58% of PBS viewers prefer to buy from a PBS sponsor
#1
Viewers have voted PBS the #1 most trusted organization for the 20th year in a row
70%
of PBS viewers say they feel more positive about companies that sponsor PBS
71%
of PBS viewers say they respect the companies that sponsor PBS due to their association with PBS
On our platforms, your brand escapes the advertising clutter experienced on other networks. Our category-exclusive, non-commercial environment, with limited sponsor spots, creates a comfortable haven for viewers and allows your message to stand out, shine, and resonate with our engaged audience.
82%
of PBS viewers say they appreciate the clutter-free, non-commercial environment of PBS programming.
PBS Programs
1 Hour | 4 Sponsors
Commercial Networks
1 Hour | 35+ Spots
PBS’s unique, uncluttered ad environment ensures your brand stands out and leaves a lasting impression in the minds of viewers. And leaving a lasting impression boosts the chances of brand recall, which boosts the chances of your company gaining new, loyal customers.
82%
87%
of PBS viewers say that PBS is credible
84%
of PBS viewers say that PBS provides information/content they trust