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PBS’s linear viewers are...
PBS’s mobile, digital & streaming video viewers are...
PBS’s linear viewers are...
PBS’s mobile, digital & streaming video viewers are...
63%
of PBS KIDS linear viewers are adults 18+
86%
of parents watch PBS KIDS with their children
134%
PBS KIDS viewers are 134% more likely to be the principal shoppers of their households
Sources
NTI Live+7 Nielsen National NPOWER, 1/25-6/25, A18 & P12-17
Dynata | SGPTV, US Video Audience Insights 2025
2025 MRI-Simmons Spring Doublebase, viewed PBS KIDS in the past 7 days, employment status: “principal shopper"
Sources
MRI Simmons Fall 2024 Doublebase, A18+, watched PBS in past 30 days
MRI Simmons Fall 2024 Doublebase, A18+, PBS online viewers (via cell phone, smart TV, computer, or VOD)
Sources
Sorry. No source.