Reach Your Target Audience on
PBS and PBS KIDS

Our ecosystem of linear, streaming, and digital content provides companies with a brand-safe environment that connects your message with our engaged viewers. Our trusted environment holds your next target audience.

PBS Connects Your Brand to Valuable Target Audiences

PBS’s linear viewers are...

more likely to have a doctorate degree
0 %

PBS’s mobile, digital & streaming video viewers are...

more likely to have a doctorate degree
0 %

PBS’s linear viewers are...

more likely to have a HH net worth of $2MM+
0 %

PBS’s mobile, digital & streaming video viewers are...

more likely to have a HH net worth of $2MM+
0 %

PBS’s linear viewers are...

more likely to be a Chief Financial Officer
0 %

PBS’s mobile, digital & streaming video viewers are...

more likely to be a C-Suite Executive
0 %

PBS KIDS Reaches Your Target Demo

63%

of PBS KIDS linear viewers are adults 18+

86%

of parents watch PBS KIDS with their children

134%

PBS KIDS viewers are 134% more likely to be the principal shoppers of their households

Sources

NTI Live+7 Nielsen National NPOWER, 1/25-6/25, A18 & P12-17
Dynata | SGPTV, US Video Audience Insights 2025
2025 MRI-Simmons Spring Doublebase, viewed PBS KIDS in the past 7 days, employment status: “principal shopper"

Sources

MRI Simmons Fall 2024 Doublebase, A18+, watched PBS in past 30 days
MRI Simmons Fall 2024 Doublebase, A18+, PBS online viewers (via cell phone, smart TV, computer, or VOD)

Sources

Sorry. No source.