Creative Clearance and The PBS Advantage

All corporate sponsors (advertisers) on PBS have to go through a creative clearance process to ensure their creative meets FCC and PBS guidelines. Research shows that viewers prefer these spots.

PBS’s Brand Voice Appeals to Audiences

Unlike commercial broadcast networks and platforms, all public media stations must present their sponsor spots in a value-neutral manner. In doing so, advertisers align with PBS’s brand voice while fully maintaining their brand identity and marketing goals. This has become The PBS Advantage.

Viewers prefer the
advertisements they see on PBS

72%

of PBS viewers say PBS sponsor messages are different and better than ads on other networks

Viewers are more likely to
engage with sponsor spots on PBS

58%

of PBS viewers say they are more likely to pay attention to sponsor messages on PBS than advertisements on other programs, networks, or streaming services

Creative Clearance and The PBS Advantage

PBS’s Brand Voice Appeals to Audiences

Viewers prefer the advertisements they see on PBS

72%

Viewers are more likely to engage with sponsor spots on PBS

58%

Source

Viewers prefer the
advertisements they see on PBS

Viewers are more likely to
engage with sponsor spots on PBS