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PBS KIDS Special Edition - 5 Things to Consider for the Kids Upfront

It’s Kids Upfront time, when brands are making important decisions about their 2022–2023 media partners. We’ve heard from many of you about some key issues you are thinking about. Are you considering these important questions as you plan?

  1. Does your brand want to reach a diverse audience?
    • PBS KIDS generates more Black, Asian, Hispanic & Native American W18–49 w/ kids<12 impressions than any other commercial kids network.*
  2. Is your brand concerned about competitive clutter?
    • PBS KIDS video content is limited to just three sponsors per linear series, and one sponsor pre-roll spot per streaming video. Sponsorship is category-exclusive.
  3. Does your brand want to maximize reach?
    • PBS KIDS has 9 of the top 10 kids programs against A25-54.**
  4. Is your brand looking to increase sales?
    • 66% of parents say “I am more likely to buy a product if I hear about it on PBS KIDS.” ***
  5. Does your brand have an educational mission?
    • All PBS KIDS programs are aligned with a mission, including STEM, Social/Emotional Learning, Literacy, Arts, Culture and Social Studies.

Looking for more information about PBS KIDS?


Source: *Nielsen NTI Live+7, Aug 2020–Jul 2021, Cable Networks = M–Su 6a–6a, PBS Kids = Combined Programs; only includes top 5 cable networks (based on average impressions ranker, W18-49 w/kids<12) **NTI Live+7 Nielsen National NPOWER 10/20–9/21, A25-54; ranker based off children’s programming with 30 or more telecasts within specified date range ***KANTAR Media/SGPTV Viewer Attitudes & Behaviors Study, April 27–May 16, 2020

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