PBS is a Safe, Trusted Environment for Your Brand
How much do you trust each organization?
Source: Marketing & Research Resources, Inc. (M&RR), January 2017
Only PBS Delivers Break-Free, Uninterrupted Programming
PBS’s uninterrupted content has far fewer commercials, and is a better experience for sponsors and viewers
PBS Has Fewer Commercials Than Any Other Network
On PBS, your brand breaks through the commercial clutter
Source: Kantar Media, M-F 8-11p, October 2016. Figures reflect average national commercial minutes & spots per primetime hour. Includes programs that are at least one hour. Includes network promos.
Ad Engagement is Higher on PBS
Viewers are more likely to pay attention to sponsor messages on PBS
Source: SGPTV Harris Poll. Feb 2015. Nielsen Consumer Insights
PBS Sponsorships Improve Brand Perception
The PBS "Halo Effect": Viewers believe PBS sponsors have a greater commitment to quality and excellence
Source: SGPTV Harris Poll. Feb 2015. Nielsen Consumer Insights
PBS Sponsorships Turn More Viewers Into Buyers
PBS viewers prefer to buy from brands that sponsor PBS
Source: SGPTV Harris Poll. Feb 2015. Nielsen Consumer Insight
Moms Support PBS KIDS Sponsors
Moms are more likely to purchase a product from a company that sponsors...
Source: ORC Parent Caravan Study April 2014
Reach Moms with a PBS KIDS Sponsorship
Moms watch PBS KIDS, too! Nearly half of the PBS KIDS audience is 18+.
Source: NTI Live+7 Nielsen National NPOWER Reach & Frequency Report, April 2016 | NTI Live+7 Nielsen National NPOWER Reach & Frequency Report, April 2016
Reach a Premium Audience
PBS delivers a premium audience of affluent, educated, influential consumers
Source: 2016 Doublebase GfK MRI | 2016 Erdos & Morgan Opinion Leaders Study
Expand Reach with Multiplatform Sponsor Benefits
Extend broadcast with digital, events and custom benefits
